Using the skills I've learned over the years from both internship work and my education, I strive to find creative solutions to solve design problems. I mainly focus on brand identity, print, and typography; however, due to the desire to always try new things and different types of projects. I've expanded myself into multiple areas to help me understand how they work if needed in a future project.
My goal is to help those passionate about jobs and dreams and want to improve upon their designs or make them a reality. It's always great seeing the client's face as they see the work I do for them. Design, to me, is a form of life. Creating something that'll last but grow and evolve is what I try to do with the work I create, especially for my clients.
I've studied at Iowa State University for four years. During that time, I took a semester (4 months) and studied abroad in Rome, Italy, my senior year. I learned from both an American professor and an Italian professional graphic designer. Giving me a cultural experience and new ways of thinking about my work. Not only in the culture I grew up within also, how design can have an impact in other parts of the world.
So why did I go by a different name for my portfolio? Simply, it's because I have a common name, Brandon Johnson. You can google Brandon Johnson Graphic Design and get dozens of different Brandon Johnson's who are graphic designers. Getting a domain is almost impossible with my name unless I wanted to add a bunch of numbers to it, which I didn't. So I decided the best way to stand out was to create an identity for myself. I've spent the past four years of my college career trying to think of a different name. I've changed it a dozen times and rebranded myself and hating every version of it. So I took a step back from it for a while.
I ended up hanging out with a few of my design friends one day, and one of them said...
"That's pretty on-brand for you."
That got me thinking after hearing those two words, on-brand. I took it as my name, just taking the last two letters and putting it out front. I knew then that On Brand was the correct name for me, and that I found a domain that I could use with no numbers in it, and the rest lead on from there.
Named top 15 of my graduating class
Full-tuition scholarship for two years
Helped develop and brand the senior show, as well as helped lead the committee incharge.
Link to full show: http://isugd.com/2020seniorshow/
Link to my project: http://isugd.com/2020seniorshow/project/dysoptic/
Created the name of the show, designed the poster, and developed/created the online exhibition.
Link to online exhibition: http://gallery.design.iastate.edu/2020/06/19/shifting-innovation-rome-program-exhibition-2019/